Several clients, recently, have specifically asked about the many factors that go into helping a website show up higher is search engines. Particularly, on-page factors. The best resource I’ve found in a long time is SEOmoz’s Search Engine Ranking Factors resource.
One of the reasons this resource is so helpful, is that it’s from a survey they do of SEO professionals. So, you get a true view of SEO…simply a bunch of smart people trying to reverse engineer Google and other search engines. So many of these SEO’s have differing opinions, that it’s nice to get a collection of all of them in one single summary. It helps one understand that many techniques that SEO’s go on and on about are simply their opinion…rather than a hard and fast rule. So, looking over the survey results, one can take what ‘most’ seo’s think, and generally bank on the ones that they all agree on.
It’s been around for a bit, but we’re now using the Broken Link Checker WordPress plugin. It’s a great addition, as it automatically notifies you when a link is broken on your blog or site. I have it set up to check the site every 3 days, as you can easily have it check your site at set times. You can also manually check it at any time. Pretty nice addition and super easy to use.
Found a hot twitter plugin for wordpress. It’s called Twitter Tools and is a compilation of everything you need to keep your twitter updated with blog posts and blog updated with twitter posts. It’s my favorite so far. If you know of any other really good ones, I’d love to hear your suggestions.
I like this video about large eCommerce sites and SEO. Trying to get large numbers of products on a site and still have the site relatively ‘flat’ is a difficult thing. These guys share some good tips on doing it with sitemaps and more. Check it out.
