Several clients, recently, have specifically asked about the many factors that go into helping a website show up higher is search engines. Particularly, on-page factors. The best resource I’ve found in a long time is SEOmoz’s Search Engine Ranking Factors resource.
One of the reasons this resource is so helpful, is that it’s from a survey they do of SEO professionals. So, you get a true view of SEO…simply a bunch of smart people trying to reverse engineer Google and other search engines. So many of these SEO’s have differing opinions, that it’s nice to get a collection of all of them in one single summary. It helps one understand that many techniques that SEO’s go on and on about are simply their opinion…rather than a hard and fast rule. So, looking over the survey results, one can take what ‘most’ seo’s think, and generally bank on the ones that they all agree on.
I know, lately our blog is starting to look like the SEOmoz love festival. But, I do love those guys and festivals are fun…but I digress…
Microsites don’t pass the link juice onto your main site like you may think. Instead, integrate your blog or microsite into your main site, and get all the links, with their diversity, etc. into you main site. Helps for the short and long run. Rand walks us through it. Take a look:
We all know that building links to your page is how to win the popularity contest within specific SERP. A tip I’ve heard bouncing around the SEO world is simple and easy, with good potential. Just ask for a link in your customer emails. After a purchase, marketing emails or any other email sent out to customers, send them a specific link request. We’re going to start using this technique with some of the sites we’re working on. A simple request on the bottom of your email, something like:
“Thanks for your purchase. Do you have a blog? Link to us! Just copy and paste this code:
<a href=http://www.website.com>Keyword Rich Text Here </a>”
It’s easy- and if placed toward the bottom of your email, shouldn’t ruffle any feathers. It’s a pretty casual and friendly request.
