Blog

• RT @sengineland Report: Digital Marketing Budgets To Increase In 2010 http://selnd.com/a7aVSV #

• Getting ready to launch the new Automatic Swing Trainer site…stay tuned! #

• SERP personalization study shows no upheavals, with minor differences only…but study is early http://bit.ly/7nnk4w #

• SEOmoz | 8 Predictions for SEO in 2010: http://bit.ly/6R3mHC via @addthis I especially like #3 on personalization #

• RT @seoforall Google Launches Living Stories: Google calls Living Stories “an experiment in presenting news…http://bit.ly/81piFV #
• RT @SEMSynergy Ask.com Develops New Q&A Search Technology, Aims to Index the Human Source http://cli.gs/0ZANU #
• @jeffreycjackson background looks good bro! in reply to jeffreycjackson #
• RT Friendster sold http://bit.ly/7kN3b5 #

As high speed internet continues to penetrate other countries, many U.S. companies are now focusing their efforts on this world wide market. Google’s India site is now the twelfth most popular site in the world, and Baidu.com, a search engine in China, is even better at number nine. Companies can see huge sale increases from people buying their products from all over the world. Problems are created, for internet marketers, like TK, as people from various countries search quite differently.

Andy Atkins-Krüger explains some of these differences and there importance to SEO experts, in a Sept. 23, 2009 article, “Do Accents Really Matter in International SEO?” . He points out that in German and French searches many words require “diatrics”, the little accent marks above or below some words. International search engines treat these words differently. Some ignore them all together, but most have to take them into account as many will actually change the meaning of the query. Also, many searchers will not use the required diatrics in their search words, creating some often missed opportunities for marketers. Many marketers will make the mistake of ignoring the diatric, or ignoring the word without the diatric, hence, missing out on placing their website in front of potential clients.

The author is now hiring employees from diverse backgrounds, or educating current employees on international search trends, so these opportunities are not missed. TK sees the same trend of international search engine marketing increasing over time, and will now consider the cultural background and linguistic ability of the next person we hire. Many of our current clients are already starting to request more international search engine optimization, and these are rather small companies. They see the potential of worldwide customers, and as a business owner, increasing my knowledge of the online searching trends will become increasingly important.

Google dispels the myth that they use the Keywords meta tag. They use the description tag for snippets in search engines results pages, but that’s about it. Great summary by Mr. Cutts.

Several clients, recently, have specifically asked about the many factors that go into helping a website show up higher is search engines. Particularly, on-page factors. The best resource I’ve found in a long time is SEOmoz’s Search Engine Ranking Factors resource.

One of the reasons this resource is so helpful, is that it’s from a survey they do of SEO professionals. So, you get a true view of SEO…simply a bunch of smart people trying to reverse engineer Google and other search engines. So many of these SEO’s have differing opinions, that it’s nice to get a collection of all of them in one single summary. It helps one understand that many techniques that SEO’s go on and on about are simply their opinion…rather than a hard and fast rule. So, looking over the survey results, one can take what ‘most’ seo’s think, and generally bank on the ones that they all agree on.

I hope you enjoy it as much as I do.

Google’s Matt Cutts explains what Google is doing to try and communicate with webmasters. No, they are not about to offer a customer support hotline, but they are trying to do a little more. It’s not much, really, but at least they know we want more information and contact- especially if we’ve inadvertently done something wrong. It’s a step in the right direction, to acknowledge the need, I guess.

Some of our clients recently have asked us to explain Cloud Computing as a concept. I found this decent video from Ken Colbourn, who gives the basics and some examples. He also explains some pros and cons.

Giving up some privacy, and placing your data in the hands of some company that you may or may not know much about. Also, if you don’t have access to the internet, then you don’t have access to your info. The pros include the fact that anywhere you DO have the internet- you’ve got your data. Also, you don’t need to spend lots of money maintaining the hardware. Companies (e.g. Google) is doing this for you, and most the time they offer many of these services free (google docs) or for really low cost.

If the term ‘cloud computing’ is new to you, enjoy the video, above, and enjoy the benefits of the cloud.